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Sleeping with the Enemy?: The Delicate Art of Managing Different Roles at Ericsson's Purchasing Unit
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2013 (English)In: Principles and Practice of Marketing / [ed] David Jobber and Fiona Ellis-Chadwick, Berkshire: McGraw-Hill, 2013, 7, 182-184 p.Chapter in book (Other academic)
Place, publisher, year, edition, pages
Berkshire: McGraw-Hill, 2013, 7. 182-184 p.
Keyword [en]
marketing
National Category
Social Sciences
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:umu:diva-80174ISBN: ISBN-13 9780077140007 ISBN: ISBN-10 0077140001 OAI: oai:DiVA.org:umu-80174DiVA: diva2:647258
Available from: 2013-09-10 Created: 2013-09-10 Last updated: 2013-09-16Bibliographically approved

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CiteExportLink to record
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