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The sense of nature sounds in the servicescape: Customer experiences and reactions concerning different types of sounds
Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi. (RiseB)ORCID-id: 0000-0003-2593-9439
2010 (Engelska)Ingår i: The six sences - the Essentials of marketing: Conference Proceedings - 39th EMAC Conference - Copenhagen - 1-4 June 2010 / [ed] Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, Copenhagen Business School , 2010, s. 119-Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

Research emphasises sound as an important variable in servicescapes. However, sounds have been operationalized mainly as different types of music in empirical research. This paper explores the influence of nature sounds on consumer perceptions of attributes in a car parking facility. Responses from field experiments consisting of 600 consumers in three groups are analyzed. The results show that consumers perceive the servicescape to be significantly safer and less crowded when sounds are introduced. Furthermore, a nature sound evokes higher curiosity, better mood, lower stress levels, and higher willingness to return, than a manmade sound. Research and marketing implications are discussed.

Ort, förlag, år, upplaga, sidor
Copenhagen Business School , 2010. s. 119-
Nyckelord [en]
Servicescape, consumer perceived attributes, bird song, environmental sounds
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:umu:diva-80596ISBN: 978-87-92569-01-1 (tryckt)OAI: oai:DiVA.org:umu-80596DiVA, id: diva2:650491
Konferens
39th European Marketing Academy Conference (EMAC), Copenhagen, Denmark, June 1-4, 2010
Projekt
RiseBTillgänglig från: 2013-09-22 Skapad: 2013-09-22 Senast uppdaterad: 2019-04-16Bibliografiskt granskad

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Jansson, Johan

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Totalt: 382 träffar
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
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