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The role of the consumer: from sales to co-production
Gothenburg University.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2013 (English)In: Changing the rules of the game: economic and management issues in the computer games industry / [ed] Sabine Hotho and Neil McGregor, London: Palgrave Publishers Ltd. , 2013Chapter in book (Other academic)
Place, publisher, year, edition, pages
London: Palgrave Publishers Ltd. , 2013.
Keyword [en]
Video games, Internet, Promotion, Competition, Customer approach
National Category
Social Sciences
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:umu:diva-83042ISBN: 978-0-230-30353-9 (print)OAI: oai:DiVA.org:umu-83042DiVA: diva2:664711
Available from: 2013-11-16 Created: 2013-11-16 Last updated: 2014-02-06Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
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More languages
Output format
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