Consumers´ satisfaction with grocery shopping in supermarkets and convenience stores
2013 (English)In: International Journal of Sales, Retailing and Marketing, ISSN 2045-810X, Vol. 2, no 4, 72-90 p.Article in journal (Refereed) Published
In this paper we ask whether there are differences in which attributes are important for satisfaction with grocery shopping in supermarkets compared to convenience stores. We also examine whether accessibility attributes and attractiveness attributes have different impacts on satisfaction depending on consumer characteristics and shopping behaviour in different store formats. The results show a higher overall satisfaction with supermarkets than convenience stores, and within these store formats a higher satisfaction with the chosen store format. This study has increased understanding of the differences between supermarkets and convenience stores with respect to how these store formats makes consumers satisfied depending on the way they do their shopping.
Place, publisher, year, edition, pages
Access Press UK , 2013. Vol. 2, no 4, 72-90 p.
Satisfaction, Grocery shopping, Store attributes, Store format
Research subject Business Studies
IdentifiersURN: urn:nbn:se:umu:diva-84844OAI: oai:DiVA.org:umu-84844DiVA: diva2:689512