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Community Manager - en ny yrkesroll?: På uppdrag av Dohi Sweden
Umeå University, Faculty of Arts, Department of culture and media studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Community Manager - a new professional role? : At the request of Dohi Sweden (English)
Abstract [en]

Propose/Aim: The aim of this thesis is to examine the professional role of the Community Manager working for gaming companies. The thesis will examine which background and previous experience a Community Manager should have and the tasks included in the assignment to see how this new role can contribute to the development of gaming companies.

Material/Method: The method used in this study is of a qualitative character. The data has been gathered through e-mail interviews with five people working as Community Managers in the gaming business and in addition, through a textual analysis of five job advertisements. The results were analyzed on the basis of carefully selected theories in the field of strategic communication.

Main results: The main result of this study is that the Community Manager's most important task is to act as a link between the players and the game developers by communicating with both sides. The Community Manager can receive important feedback from the players which can contribute to the game development. 

Place, publisher, year, edition, pages
2014. , 32 p.
Keyword [en]
Community Manger, Gaming companies, Social media, Strategic Communication, Strategic Communicator.
Keyword [sv]
Community Manager, Sociala medier, Spelföretag, Strategisk kommunikation, Strategisk kommunikatör.
National Category
Media and Communications
URN: urn:nbn:se:umu:diva-85154OAI: diva2:691807
External cooperation
Dohi Sweden
Educational program
Programme in Media and Communication Studies
Available from: 2014-02-10 Created: 2014-01-28 Last updated: 2014-02-10Bibliographically approved

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Palmqvist, Amanda
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