Umeå University's logo

umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
How to Settle the Tussle between Business Model Innovation Approaches: Exploring the Automotive industry using a dual case study of Fiat and Tata Motors
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study investigates the drivers and forms of business model innovation. It is built on the business model innovation typology proposed by Koen et al. (2011), we have developed its dimensions into Hurdle rate, technology, partners value network and customer value network. The study used these dimensions as a base to differentiate between the two approaches of the business model innovation which were identified as innovating the existing business model approach and multiple business model approach.

The study used qualitative analysis, through a dual case study approach in the automotive industry, consequently Fiat and Tata Motors were selected as case studies. Furthermore, the study foundation is secondary data supported by primary data (i.e. interviews) to investigate how each of these two organizations has implemented business model innovation in each case study, by highlighting and contrasting their different approaches of business model innovation.

The results of the study showed that each of the two approaches of business model innovation implies open innovation and expands the organization’s value network. However, innovating the existing business model focuses on improving the organizations’ performance, and sustaining innovation. On the other hand, the multiple business model approach aims to disrupt the industry or a competitor (i.e. New entrant), through disruptive innovation.

Moreover, the study proposed a process based framework and a checklist on business model innovation, to assist the decision makers in organizations while choosing between innovating their existing business model or designing a new one.

Place, publisher, year, edition, pages
2013. , p. 81
Keywords [en]
Business Model Innovation; Open Innovation; Automotive Industry; Fiat; Tata Motors; Tata Nano; Re-innovating Existing Business Model; Multiple Business Model; Value network; Technology Innovation; Innovative Leadership.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-85161OAI: oai:DiVA.org:umu-85161DiVA, id: diva2:691829
Presentation
2014-01-14, NA340, Naturehuset, Umeå, 10:00 (English)
Supervisors
Examiners
Available from: 2014-02-04 Created: 2014-01-28 Last updated: 2014-02-04Bibliographically approved

Open Access in DiVA

BMI_Menna_Arif_Master_Thesis(2525 kB)3090 downloads
File information
File name FULLTEXT01.pdfFile size 2525 kBChecksum SHA-512
60766aceef318341642c064d1c221d9eb9704962464bdd2429de6cc5c6bf8c49d1aefc4146edf81e392f15b857f1ba49181572e30a84ef159db2fe6983a05734
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Shariff, ArifullaElsalhy, Mennatullah
By organisation
Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 3090 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 1489 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf