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Äldre och den nya världen: En kvalitativ innehållsanalys av medieanvändande hos den äldre generationen
Umeå University, Faculty of Arts, Department of culture and media studies.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The old generation and the New World - A qualitative content analysis of media usage of the older generation (English)
Abstract [en]

Abstract

Title: The old generation and the New World - A qualitative content analysis of media usage of the older generation

Keywords:Digital natives, digital immigrants, diffusion of innovation, content analysis

This study has its focus on how the older generation looks at today's media society and the use of today's media. Through a method of qualitative content analysis based on questionnaires, the aim is to examine what the older generation thinks about today's media, how they use them, and whether there are differences in groups according to age and previous work.

The study selected theories bases on Marc Prenskys idea of ​​digital natives, digital immigrants and Everett M Rogers book on "Diffusion of Innovation". These theories take up the difference on digital natives and digital immigrants and the spread of new technological ideas takes place through communication over different channels in time among causes people in a social system.

The result of the study shows that many older people are good at making use of today's media, but also that many may feel alienation of today's media society. Development has proceeded rapidly in recent years and for the older generation it's sometimes hard to keep up.

The conclusion of the study is that the older generation may need more help to discover how today's media can facilitate everyday life and enrich it with more communication despite the fact that it takes place through a screen.

Place, publisher, year, edition, pages
2013. , 29 p.
Series
Medier & kommunikation, ISSN 1104-067X
Keyword [en]
Digital natives, digital immigrants, diffusion of innovation, content analysis
Keyword [sv]
Äldre, medier, kvalitativ, digitala infödingar, digitala invandrare
National Category
Communication Studies Media and Communications
Identifiers
URN: urn:nbn:se:umu:diva-85188OAI: oai:DiVA.org:umu-85188DiVA: diva2:692029
Educational program
Programme in Media and Communication Studies: Strategic Communication
Supervisors
Examiners
Available from: 2014-02-10 Created: 2014-01-29 Last updated: 2014-02-10Bibliographically approved

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fulltext(329 kB)978 downloads
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File name FULLTEXT01.pdfFile size 329 kBChecksum SHA-512
6a8ee09ede06d81f55269692b47eda7bbac7d79d347f0af2598999c779607f567da5fe8386c5c60beebdf5599b6b2824e208569c71f4595fede4fda10723897a
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf