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Project Communication's Impact on Risk Management and Goal Achievement: A case study of project communication's impact on risk management and goal achievement in public place branding projects.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Public place branding in municipalities is increasing in frequency and consists of multiple stakeholders, which enhances the role of communication in this type of project. The research question is how does project communication impact risk management and goal achievement in public place branding projects? This is answered by the main purpose of this study, which is to increase the understanding of the project communication’s role in risk management and goal achievement in public place branding projects. In order to gain this understanding the thesis has had a qualitative case study with an inductive approach. The focus of the theoretical framework is including place branding, project management, strategic alignment, goal achievement, risk management, and project communication. As a case for the study the project Destination South Lapland has been chosen. The project aims to establish a destination enterprise for the region, and includes four municipalities from the counties of Västerbotten and Jämtland. The focus has been to investigate differences in perceptions and handling regarding goals and risks between the strategic and operational level, and how communication is interrelating these areas. The main conclusion that we can draw from the study is that project success factors are based on the projects goals and that project communication of goals, roles, and risks has an impact on goal achievement. The study shows that project communication is what interlinks the success factors and thus enables public place branding projects to achieve its goals. Project risk management and risk assessment was also found as success factors in public place branding projects. Project communication was therefore also found to incorporate risk management into the project strategy, which facilitates public place branding projects in achieving their goals.

Place, publisher, year, edition, pages
2014. , 68 p.
Keyword [en]
Project communication, risk management, goal achievement, place branding.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-86526OAI: oai:DiVA.org:umu-86526DiVA: diva2:699784
Educational program
Master's Programme in Marketing; Master's Programme in Management
Supervisors
Examiners
Available from: 2014-03-06 Created: 2014-02-28 Last updated: 2014-03-06Bibliographically approved

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Project Communication's Impact on Risk Management and Goal Achievement, Liv Burman & Nils Sandberg(2661 kB)1141 downloads
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File name FULLTEXT01.pdfFile size 2661 kBChecksum SHA-512
1ae516e99224884e651d75d64d1fcedf2d408cead3e771e924d684c83c0a32569dee28916650f2c6f90e697a7d5dd1738f033b07d0154726eaa8ec21c445cd53
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf