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Technoscientific promotion and biofuel policy: How the press and search engines stage the biofuel controversy
Umeå University, Faculty of Arts, Department of historical, philosophical and religious studies.
2013 (English)In: Media Culture and Society, ISSN 0163-4437, E-ISSN 1460-3675, Vol. 35, no 4, 454-471 p.Article in journal (Refereed) Published
Abstract [en]

What are the conditions for the public understanding of biofuels and how do the media shape these conditions under the influence of a new production of knowledge? This article investigates how the biofuel controversy plays out in the Swedish press and Google search engine results and analyses winners and losers in the tight attention economy of contemporary media. It describes different visibility strategies biofuel stakeholders employ in both media arenas, and identifies a form of technoscientific promotion that hybrid actors use to succeed in the day-to-day struggle for media attention. To conclude, it raises broader societal questions of the contemporary blurring of knowledge boundaries and the emergence of new information hierarchies and their biases. By understanding how contemporary media shape controversies, we can address the democratic potential of both mass media and science.

Place, publisher, year, edition, pages
2013. Vol. 35, no 4, 454-471 p.
Keyword [en]
biofuel, press, search engines, controversy, strategic communication, science policy
National Category
History of Ideas
URN: urn:nbn:se:umu:diva-86646DOI: 10.1177/0163443713483794ISI: 000330294500003OAI: diva2:700071
Available from: 2014-03-03 Created: 2014-03-03 Last updated: 2014-03-03Bibliographically approved

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Eklöf, Jenny
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