Change search
ReferencesLink to record
Permanent link

Direct link
Consumer demand as a driver of improved working conditions: the 'Ergo-Brand' proposition
Ryerson Univ, Dept Mech & Ind Engn, Toronto, ON M5B 2K3, Canada. (ERGO-brand research team)
Ryerson Univ, Dept Mech & Ind Engn, Toronto, ON M5B 2K3, Canada. (ERGO-brand research team)
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. (ERGO-brand research team)ORCID iD: 587412
2014 (English)In: Ergonomics, ISSN 0014-0139, E-ISSN 1366-5847, Vol. 57, no 8, 1113-1126 p.Article in journal (Refereed) Published
Abstract [en]

This paper develops and explores the “Ergo-Brand” proposition; which posits that consumersmay prefer to buy goods that are made under good working conditions (GWC). This preferencewould enhance a differentiation strategy for companies, thereby fostering the application ofergonomics in production. This proposition is developed in the context of a narrative review ofthe literature on ‘ethical consumerism’. This is supplemented with a small pilot survey study,conducted in both Canada and Sweden (n=141) to explore this proposition. Results indicate thatconsumers would prefer goods made under GWC, but not unconditionally as quality and priceconcerns were ranked higher. Access to information on the working conditions in productionwas seen as a barrier. Nevertheless, the Ergo-Brand concept may be a viable avenue topromoting attention to ergonomics in companies – particularly if consumer habits are subject tointervention by advertising. Further research on this strategy is warranted.

Place, publisher, year, edition, pages
2014. Vol. 57, no 8, 1113-1126 p.
Keyword [en]
consumer attitudes, ergonomics, human factors, healthy work conditions, ethical consumerism
National Category
Other Social Sciences Work Sciences Economics and Business
URN: urn:nbn:se:umu:diva-86925DOI: 10.1080/00140139.2014.917203ISI: 000339404800001OAI: diva2:704865
Available from: 2014-03-13 Created: 2014-03-13 Last updated: 2014-09-18Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full text

Search in DiVA

By author/editor
Nordvall, Anna-Carin
By organisation
Business Administration
In the same journal
Other Social SciencesWork SciencesEconomics and Business

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 101 hits
ReferencesLink to record
Permanent link

Direct link