umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
SVT i det nya mediesamhället: En kvalitativ studie om hur TV-programmen Gokväll, Mitt i naturen och Plus använder sociala medier
Umeå University, Faculty of Arts, Department of culture and media studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
SVT in the new media environment : A qualitative study about how the TVprogramsGokväll, Mitt i naturen and Plus use social media (English)
Abstract [en]

The purpose of this essay is to examine how the editorial office to the TV-programs Gokväll,Mitt i naturen and Plus use social media. To achieve the purpose qualitative interviews wereconducted with three Web Editors, one for each program. This essay is based on theories onhow companies can and should work with social media from Andreas M. Kaplan andMichael Haenlin among other writers and scholars from Sweden. The convergence concepttheory with particular focus on media convergence and branding has also been applied in thestudy. The result of this study shows that the editorial office for the programs use socialmedia in varying extents and quality. Facebook is the most used social media channel andTwitter is used in a small extent. Two of the programs use Instagram as well and one of themhas developed their own application. The programs appear on the channel SVT which is partof public service in Sweden. With that come guidelines, which the programs need to follow.One of them is that they have to use at least three social media channels to avoid favoring ofone special brand or company. Two of the TV-programs are using Twitter even though theeditorial staff admits that they do not think their main audience is active on such socialmedias. This result shows that there is obviously a problem with the fact that they have to usethree social medias even though they do not really benefit by using all of them.

Place, publisher, year, edition, pages
2014. , 35 p.
Keyword [en]
Social media, Sveriges television, convergence, public service, Instagram, Facebook, Twitter
Keyword [sv]
Sociala medier, Sveriges television, konvergens, public service, Instagram, Facebook, Twitter
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:umu:diva-87573OAI: oai:DiVA.org:umu-87573DiVA: diva2:710036
Educational program
Programme in Media and Communication Studies: Strategic Communication
Supervisors
Examiners
Available from: 2014-04-08 Created: 2014-04-04 Last updated: 2014-04-08Bibliographically approved

Open Access in DiVA

SVT i det nya mediesamhället: En kvalitativ studie om hur TV-programmen Gokväll Mitt i naturen och Plus använder sociala medier(769 kB)210 downloads
File information
File name FULLTEXT01.pdfFile size 769 kBChecksum SHA-512
edc2056c8918d33c52c29b868011aeb36fb2e7acd3dbfc0683f7ef4a043693898fe25be6df0e47520040b8a6ea84f3c3db60369a8089c7210eb40f901ab77d76
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Malin, Sunna
By organisation
Department of culture and media studies
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 210 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 473 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf