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Är det du eller ditt kön som bestämmer?: En kvantitativ undersökning kring svensk kvällspress nyhetsrapportering kring begreppen konditionsträning- och styrketräning.
Umeå University, Faculty of Arts, Department of culture and media studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Is it you or your gender who decides? : A kvantitative study about how leading Swedish evening newspapers rapports about cardio- and weighttraining (English)
Abstract [en]

Title: Is it you or your gender who decides?

  • A kvantitative study about how leading Swedish evening newspapers rapports about cardio- and weighttraining.

The purpose of this thesis was to examine how leading Swedish evening newspapers portray the concepts of cardio- and weight training aimed towards men and women in the years of 2003 and 2013. The result has first been discussed separately and thereafter been compared in order to identify similarities and differences.  The assumption by the gender researcher, Gunilla Jarlbro, that women are grossly overrepresented is further strengthened in this thesis. The result of the thesis clearly shows that women are grossly overrepresented in both the year of 2003 and 2013. Furthermore, the result showed that unhealthiness is the theme dominating these texts.

The result also showed that texts about working out have to a large extent become integrated into medias overall news coverage. Describing and inspiring articles illustrated with photos in 2003 has been replaced with short and informative news texts in the year of 2013. One possible explanation to this development could be that texts about training has been integrated in the “ordinary’’ news coverage as a way to meet consumers needs and interests, since the evening newspapers does not have subscribers and instead relies on selling single copies.

Other result that has been drawn out of the empirical material was that men and women were expected to achieve different outcomes from their respective training; in general, men should become big/muscular and strong while women should loose weight or transform/shape specific parts of the body.

 

 

Place, publisher, year, edition, pages
2014. , 35 p.
Keyword [en]
genus, gender, Aftonbladet, Expressen, cardiotraining, weighttraining, news
Keyword [sv]
genus, kön, Aftonbladet, Expressen, konditionsträning, styrketräning, nyheter
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:umu:diva-87843OAI: oai:DiVA.org:umu-87843DiVA: diva2:712043
Educational program
Programme in Media and Communication Studies
Supervisors
Examiners
Available from: 2014-04-14 Created: 2014-04-13 Last updated: 2014-04-14Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf