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Modern marknadsföring - filmproduktion
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics.
2014 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesisAlternative title
Modern marketing - Film production (English)
Abstract [en]

I contacted the production company Salmonfox in the hope that they would have any projects that they needed help with. It showed that Salmonfox just started up an old project that they needed to complete. They wanted my help to edit some trailers and one crowdfundingfilm for the short film called, Captain Sweden (Kapten Sverige). Salmonfox are hopefully going to use the different trailers and crowdfundingfilm to promote the short film and get help with the funding to make a feature. The project began with a pilot study in which I made a time plan and a requirements plan, where the different requirements were set. A communication between me and Mathias were co-the-working-time. The project resulted in 3 teasers, 1 trailer and 1 crowdfundingfilm. These were made with guidelines and suggestions over how to make a trailer and my own suggestions. The conclusion of the project is to make a great pilot study so you easily can follow the planning and in that way reduce the chances of failure or get the feeling that the amount of time is not enough. The report’s theoretical part focus on how you make different trailers and gives suggestions on how to make your trailers better and reach out to the audience, which types of techniques there are and what you should think about. The theoretical part will also bring up what a crowdfundingfilm is and how crowdfunding works. The report will also focus on the platforms Final Cut Pro and Adobe Premiere Pro, what they are and how they are working.

Place, publisher, year, edition, pages
2014. , 67 p.
Keyword [en]
Modern marketing, Film production
Keyword [sv]
Modern marknadsföring, Filmproduktion
National Category
Engineering and Technology Media Engineering
URN: urn:nbn:se:umu:diva-89747OAI: diva2:723700
External cooperation
Educational program
University Programme in Media
2014-06-04, 10:30 (Swedish)
Available from: 2014-06-12 Created: 2014-06-11 Last updated: 2014-06-12Bibliographically approved

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