Here Today, Here Tomorrow: Considering Options Theory in Digital Platform Development
2014 (English)In: Creating Value for All Through IT: IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2014, Aalborg, Denmark, June 2-4, 2014. Proceedings / [ed] Birgitta Bergvall-Kåreborn &Peter Axel Nielsen, Springer Berlin/Heidelberg, 2014, 243-260 p.Chapter in book (Refereed)
Past decades have seen business platforms proliferate not only as a means to collaborate, but also decrease time-to-market and promote innovation. However, extant literature tends to dichotomise platforms, perceiving them as either strategic resources or technical systems. Applied to digital platforms, we argue that options theory offers a potential means to reconcile the operand and operant perspectives of platform artefacts. We illustrate our point via a case study of a firm that has gradually developed a product that enables mobile communication into a digital platform that provides a wide range of customers with services from several different suppliers. This study contributes to our understanding of digital platforms as it describes how design choices by a provider can affect flexibility and continued development of new services.
Place, publisher, year, edition, pages
Springer Berlin/Heidelberg, 2014. 243-260 p.
, IFIP Advances in Information and Communication Technology, ISSN 1868-4238 ; 429
Digital platform, digital options, options value, real options, ecosystem
Information Systems, Social aspects
IdentifiersURN: urn:nbn:se:umu:diva-89875DOI: 10.1007/978-3-662-43459-8_15ISBN: 978-3-662-43458-1OAI: oai:DiVA.org:umu-89875DiVA: diva2:724785