Co-creation as a strategy for program management
2015 (English)In: International Journal of Managing Projects in Business/Emerald, ISSN 1753-8378, E-ISSN 1753-8386, Vol. 8, no 1, 58-73 p.Article in journal (Refereed) Published
Purpose – Little attention has been paid to the initial development of programs. The purpose of this paper is to explore co-creation as an alternative strategic approach for program management. Co-creation of programs means that the projects within the program are created by the users and producers of the projects.
Design/methodology/approach – The paper is based on a case study of the co-creation approach of the Umeå 2014 European Capital of Culture program. The empirical material analyzed consists of qualitative interviews with members of the Umeå 2014 team and the politicians involved, as well as secondary data on the program.
Findings – The Umeå 2014 Capital of Culture program takes the form of a platform that makes meetings and interactions possible. Co-creation allows for creative cultural projects to emerge, but the program becomes reliant on the different actors involved. Balancing dilemmas of multiple stakeholders and maintaining control while enabling the emergence of ideas is key.
Practical implications – These findings have practical implications for the management of more emergent program structures. A flexible organization with guiding values and criteria to balance the different projects can be used to achieve program goals when multiple stakeholders have their own agendas.
Originality/value – This paper contributes to research on program management by introducing the concept of co-creation as a strategic approach for program management. The creative and innovative benefits of co-creation can be reached in the development of programs but other challenges for their management are involved.
Place, publisher, year, edition, pages
2015. Vol. 8, no 1, 58-73 p.
Co-creation, emerging projects, program initiation, program management, European Capital of Culture
Research subject Business Studies
IdentifiersURN: urn:nbn:se:umu:diva-90032DOI: 10.1108/IJMPB-10-2013-0063ISI: 000355671400005OAI: oai:DiVA.org:umu-90032DiVA: diva2:725755
Special Issue on Nordic Academy of Management Project Management Papers2014-06-172014-06-172016-03-31Bibliographically approved