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Crowdfunding - En ständig kommunikation: En studie på en communitys relevans runt ett crowdfundat projekt
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In this thesis we focus on the issue of crowdfunding and especially how a project relates to and embraces its community. While a lot of related research focus on what makes people give, our research instead delve into whether a creator looks upon the sponsors as something more than just a financial resource. To manage this task we used a triangular perspective consisting of a case study, a questionnaire and a netnographic study. The goal was to gain the perspectives of creators, crowdfunding platforms and sponsors on how the communication between the community and the project works and can be improved.  

     The three crowdfunding platforms we reviewed (Kickstarter, IndieGoGo, Rockethub) all had fairly similar models on how to attract sponsors and make them involved in the project, while the questionnaire and netnographic study demonstrated how a community could contribute in different ways. Based on our results we draw the conclusion that a project can be successful without embracing the creative qualities of its sponsors but doing so also is a waste of a great asset to both current and future projects.  

Place, publisher, year, edition, pages
2014. , 40 p.
Series
Informatik Student Paper Bachelor (INFSPB), 2014.05
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-90166OAI: oai:DiVA.org:umu-90166DiVA: diva2:726186
Educational program
Digital Media Production
Supervisors
Examiners
Available from: 2014-06-18 Created: 2014-06-17 Last updated: 2014-06-18Bibliographically approved

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fulltext(3838 kB)268 downloads
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf