umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Incremental digital product innovation in social mobile games: A case study of King Digital Entertainment
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this thesis was to increase understanding of King company success in the social mobile game industry by asking the question: How does a company manage to organize the innovation work in successful casual games within social mobile gaming industry? In order to answer it, we conducted a case study research with secondary data in which we examined the company to discover the elements that contribute to this success, despite a lack of research in how these kind of companies build their business model and strategies, highlighting the players' behaviour. Our findings conclude it is possible to success in social mobile game industry using incremental innovation in different aspects: games design, implementation of the games, and in the business model.  By applying this innovation, with a good viral strategy and giving the player the decision to play by free or purchasing virtual goods, King has been able to become the largest developer game company on Facebook. 

Place, publisher, year, edition, pages
2014. , 58 p.
Series
Informatik Student Paper Master (INFSPM), 2014.13
Keyword [en]
King, Candy Crush Saga, Freemium business model, Innovation, Social Mobile Games, Cross Platform Games, Viralization, Facebook
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-90205OAI: oai:DiVA.org:umu-90205DiVA: diva2:726413
Educational program
Master's Programme in IT Management
Supervisors
Examiners
Available from: 2014-06-18 Created: 2014-06-18 Last updated: 2014-06-18Bibliographically approved

Open Access in DiVA

Incremental digital product innovation in social mobile games(3610 kB)1505 downloads
File information
File name FULLTEXT01.pdfFile size 3610 kBChecksum SHA-512
6749953e2ea4c5a27539af3666b92767145b85829eaab8760bec154b7637843a469e3253b278d593670d1bffb008f137525c2c0a6ac8fdb6fbe786354c68ce78
Type fulltextMimetype application/pdf

By organisation
Department of Informatics
Information Systems, Social aspects

Search outside of DiVA

GoogleGoogle Scholar
Total: 1505 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 1873 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf