Digital Service Platforms: Considering Reciprocity in Value Propositions
2014 (English)In: 30th EGOS Colloquium. Rotterdam, The Netherlands July 3–5, 2014.: Sub-theme 27: Business Models and Strategies: Organizations and Alternative Forms of Organizing, 2014Conference paper, Poster (Other academic)
Digital technologies have proliferated into virtually every aspect of our lives and business activities. However, IT is largely regarded as an operand resource that is manipulated upon in order to produce a desirable result. However, recent research has argued the potential for IT as an operant resource, i.e. a resource that operates upon other resources and acts as a trigger for innovation. Using a case study as illustration, this paper argues that IT can be leveraged digital service platforms that offer the potential to gather actors of platforms coupled with the customer-orientation found in services. Using servitization as a theoretical framework, it is evident that value propositions are a key component in the evolution of service platforms. Furthermore, we may discern that platform providers are faced with value-propositions that are bi-directional as well as multifaceted.
Place, publisher, year, edition, pages
Digital platforms, digital services, service-dominant logic, operant resources, case study, qualitative study
Information Systems, Social aspects
IdentifiersURN: urn:nbn:se:umu:diva-91016OAI: oai:DiVA.org:umu-91016DiVA: diva2:732968
30th EGOS Colloquium. Rotterdam, The Netherlands July 3–5, 2014.