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The Effects of Consumer Knowledge and Values on Attitudes and Purchase Intentions: A Quantitative Study of Organic Personal Care Products Among German Female Consumers
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study was to examine the effect of different types of consumer knowledge and values on their attitude towards buying organic personal care products and their purchase intentions of organic personal care products. The aim was to make a theoretical contribution to the research area of consumer behaviour in the context of organic products. As no research had been conducted on how different types of consumers’ knowledge affect their attitudes towards buying organic products and their purchase intentions of organic products, this study aims to address this research gap. In addition, while previous studies have mainly focused on organic foods this study aims to enhance knowledge about the little researched sector of organic personal care products.

Place, publisher, year, edition, pages
2014. , 98 p.
Keyword [en]
Attitude, Consumer Knowledge, Values, Purchase Intentions
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-91031OAI: oai:DiVA.org:umu-91031DiVA: diva2:733253
Subject / course
Master Thesis in Economics I
Educational program
Master's Programme in Marketing
Presentation
2014-06-03, Umeå University, Umeå, 15:00 (English)
Supervisors
Examiners
Available from: 2014-07-08 Created: 2014-07-08 Last updated: 2014-07-08Bibliographically approved

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The Effects of Consumer Knowledge and Values on Attitudes and Purchase Intentions(3129 kB)2931 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf