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Social Money: Finding social value in transaction through design research
Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This is a question-driven project where it seeks to find social connections in monetary transactions. Disruptive experiments have been conducted to understand the complex relationship between money and social connections. A design concept, developed through a service blueprint, has been used to investigate a hypothesis. Screen-based mobile app prototypes have been used to engage users to dialogue into the issue of social connections in transactions.

By basing purchasing decisions on economic value, consumers are neglecting to take social values into consideration. As a result, it has led to social disconnection between the consumers and the producers. By research through design, this project aims to identify the attributes in monetary transaction that led to this disconnection. It also aims to image a new transaction system highlighting social connections. The result is a payment platform concept as a case study of for the restaurant industry. By tracing and visualizing the flow of money in a purchase, the payment platform allows the consumers to see the connections they have with the producers. By making the social connections visible, consumers can begin to balance their purchasing decision based on social and monetary values.

Through the dialogues generated in the user tests, the project encounters the social issue in the increasing dependence on imported food and its effect on the local economy. The dialogues also shed light on the fact that the dependence on money as a medium of exchange deepens the interdependency between individuals as today’s food production requires global collaboration. By making social connections visible in transaction, instead of social disconnection, money is in fact social. 

Place, publisher, year, edition, pages
Keyword [en]
research through design, economics, monetary transaction, food economy
National Category
Design Social and Economic Geography
URN: urn:nbn:se:umu:diva-91351OAI: diva2:735866
Subject / course
Degree Project, Interaction Design
Educational program
Master´s programme in Interaction Design
Available from: 2014-08-19 Created: 2014-08-02 Last updated: 2014-09-16Bibliographically approved

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Umeå Institute of Design
DesignSocial and Economic Geography

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