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Varumärkesidentitet för traineeprogram Academy
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics. (N/A)
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesisAlternative title
Brand identity for Academy trainee-program (English)
Abstract [sv]

Varumärkesidentitet för traineeprogram Academy

I denna studie redogörs för hur ett varumärke är direkt kopplad till sina värdegrunder. Rapporten besvarar hur värdegrunder i en organisation skapas av företagets personal i form av ord som kopplas till företagets varumärke. Metodiken i denna studie har pendlat mellan intervjuer och workshopar. Studiens resultat visar att företagets personal och praktikanter kom tillsammans till tre ord som processats till Academys värdegrunder. Dessa ord är: gemenskap, utveckling och skaparglädje.

Abstract [en]

Brand identity for Academy trainee-program

This study explains how a brand is directly linked to its values. The report respond the question about how the core values of an organization are created by its employees. This is made throught the implementation of three words that links naturally to the company’s brand. The methodology in this study varied between interviews and workshops. The study’s result demostrate that the company’s staff and interns came together to three words that became Academys values. These words are: community, development and creativity.

Place, publisher, year, edition, pages
2014. , 40 p.
Medier & kommunikation, ISSN 1104-067X ; ME1408
Keyword [en]
brand, brand identity, image, design manual, core values
Keyword [sv]
varumärke, varumärkesidentitet, image, grafisk profil, värdegrunder
National Category
Media Engineering
URN: urn:nbn:se:umu:diva-92612OAI: diva2:742230
External cooperation
Subject / course
2014-08-28, A302, Institutionen för tillämpad fysik och elektronik, Umeå, 10:30
Available from: 2014-09-02 Created: 2014-09-01 Last updated: 2014-09-02Bibliographically approved

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Sanchez, Luis
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