The fossil fuel free future: comparing attitudes and behaviors among owners of alternative fuel vehicles and conventional vehicles
2007 (English)In: In Proceedings of the 13th Annual International Sustainable Development Research Conference (AISDRC), June 9-12, Västerås, Sweden, 2007Conference paper (Refereed)
The increase of passenger cars and the use of them has been identified as one cause of the increase in emissions of fossil carbon dioxide (CO2) and thus global warming. One way to slow this acceleration of emissions is to replace the current fleet of conventional vehicles (CV) running on fossil based fuels for one that is fuelled by alternative fuels (AF) such as bioethanol and/or biogas. A key stakeholder in this process is the consumer. Without consumers purchasing alternative fuel vehicles (AFV:s) and filling them up with AF:s, a decrease in the emissions fossil CO2 will be hard to achieve. The purpose of this paper is to increase the understanding of consumer attitudes and behaviors in relation to cars and fuels in a time of a possible market breakthrough of a more environmentally friendly technology. A mail-in survey was conducted on private car owners in Sweden during the winter of 2006. The sample consisted of approximately 4000 car owners, of which 1000 were owners of AFV:s, and the final response rate was close to 50%. Together with measuring attitudes and behavior towards cars and fuels, other environmentally friendly behaviors were also included, such as recycling, conserving energy and buying of organically grown food. By comparing owners of AFV:s and owners of CV:s, differences between the groups are identified and discussed. By presenting these differences, policy makers, vehicle and fuel producers, and consumers, can gain initial insights into a progressing market breakthrough for AFV:s and AF:s.
Place, publisher, year, edition, pages
proenvironmental consumer behavior, consumer attitudes, alternative fuel vehicle (AFV), alternative fuel (AF)
IdentifiersURN: urn:nbn:se:umu:diva-94359OAI: oai:DiVA.org:umu-94359DiVA: diva2:753481
13th Annual International Sustainable Development Research Conference (AISDRC), June 9-12, Västerås, Sweden