umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Consumer Cognitive Dissonance Behavior in Grocery Shopping
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2014 (English)In: International Journal of Psychology and Behavioral Sciences, ISSN 2163-1948, E-ISSN 2163-1956, Vol. 4, no 4, 128-135 p.Article in journal (Refereed) Published
Abstract [en]

Cognitive dissonance occurs when people have to choose between two equally attractive goods. The unpleasant feeling, in turn, leads to a consequent pressure to reduce it. However, the strong interest in food in consumers’ life makes the line between high and low involvement purchases indistinct where also grocery shopping could trigger cognitive dissonance. In this research 100 males and females performed a virtual shopping spree using rate – choose – rate again. In accordance with previous studies, the results showed that participants did give a more favorable score for chosen items. Contradicting to previous research, the results showed that cognitive dissonance occur even for goods categorized as low involvement purchases.

Place, publisher, year, edition, pages
2014. Vol. 4, no 4, 128-135 p.
Keyword [en]
Cognitive dissonance, Consumer decision making, Mental processes, Emotion, Organic food
National Category
Business Administration
Research subject
Psychology
Identifiers
URN: urn:nbn:se:umu:diva-94782DOI: 10.5923/j.ijpbs.20140404.03OAI: oai:DiVA.org:umu-94782DiVA: diva2:756269
Available from: 2014-10-16 Created: 2014-10-16 Last updated: 2017-12-05Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full textURL

Authority records BETA

Nordvall, Anna-Carin

Search in DiVA

By author/editor
Nordvall, Anna-Carin
By organisation
Business Administration
In the same journal
International Journal of Psychology and Behavioral Sciences
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 110 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf