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Institutionella villkor för mediehantering: en jämförande kartläggning mellan socialtjänst, skola och polis
Umeå University, Faculty of Arts, Department of culture and media studies.
Umeå University, Faculty of Social Sciences, Department of Social Work.ORCID iD: 0000-0002-4540-5373
Umeå University, Faculty of Arts, Department of culture and media studies.ORCID iD: 0000-0001-9457-0335
2014 (Swedish)Manuscript (preprint) (Other academic)
Abstract [sv]

För offentliga organisationer kan mediers granskning uppfattas som problematisk. Representanter för socialtjänstorganisationer har i flera uppmärksammade fall framstått som handfallna när de konfronterats med medier. Under senare år har offentliga organisationer kommit att utveckla mer professionella mediestrategier. Artikeln rapporterar resultat från en nationellt representativ enkät om mediehantering inom socialtjänst, skola och polis.

Abstract [en]

Institutional conditions for news management – a survey of social services, schools and the police

In recent years, organizations within the public sector have become increasingly attentive to how they are perceived by the public. Professional news management is primarily associated with the private sector, where the rationale has been to maximize profit and market value. For organizations under democratic authority, the ultimate goals are different. The aim of this paper is to describe and compare news management in three types of public sector organizations: school, police and social services. The three types of organizations are chosen because they appear different in some respects that might potentially affect news management.

The paper draws on data from a national survey of all 21 Swedish regional police authorities and a representative sample of municipal school (n=90) and social service administrations (n=91) (attrition rate < 10%). Data are analyzed in terms of policies, personnel and activities.

With the exception of a couple of small municipalities, all organizations have a systematic and professional organization for media relations. The police authorities stand out in having implemented more developed strategies. The school administrations tend to be somewhat more active in their media relations than social services.

Differences between the types of organizations are discussed in terms of variation in institutional conditions for news management. The reason why the police stand out can be attributed to a higher newsworthiness, higher public visibility and less strict secrecy rules. We conclude that conditions relating to public interests have the most impact on the formation of news management. 

Place, publisher, year, edition, pages
Keyword [sv]
mediehantering, PR, public relations, offentlig sektor, offentlig förvaltning, polis, skola, socialtjänst, gymnaiseskola
National Category
Media and Communications Social Work Public Administration Studies
Research subject
medie- och kommunikationsvetenskap; Sociology; statskunskap
URN: urn:nbn:se:umu:diva-95244OAI: diva2:758161
Mellan organisationsintresse och demokratiskt uppdrag - utmaningar inom mediahantering i socialtjänst, polis och skola
Swedish Research Council, 421-2011-2172

Manuskriptet kommer att publiceras i Socialvetenskaplig tidskrift som utges av Förbundet för forskning i socialt arbete (FORSA) med stöd av Forskningsrådet för arbetsliv och socialvetenskap (FAS).

Available from: 2014-10-24 Created: 2014-10-24 Last updated: 2014-10-30Bibliographically approved

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Enbom, JesperSjöström, StefanÖhman, Adam
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