Change search
ReferencesLink to record
Permanent link

Direct link
Digital innovation strategy: a framework for diagnosing and improving digital product and service innovation
Umeå University, Faculty of Social Sciences, Department of Informatics. (IT Management)
Umeå University, Faculty of Social Sciences, Department of Informatics.
2015 (English)In: Business Horizons, ISSN 0007-6813, E-ISSN 1873-6068, Vol. 58, no 1, 57-67 p.Article in journal (Refereed) Published
Abstract [en]

Digital technology is increasingly important in achieving business goals, and its pervasive effects have resulted in the radical restructuring of entire industries. Consequently, managers’ extensive interest in handling digital innovation is not surprising. Recent research has illustrated how digital technologies give rise to a vast potential for product and service innovation that is difficult to control and predict. Therefore, firms need dynamic tools to support themselves in managing the new types of digital innovation processes that emerge. The nature of these processes forces firms to challenge prior assumptions about their product and service portfolio, their digital environment, and ways of organizing innovation work. In this article, we present a managerial framework that supports firms in this undertaking. The framework, geared at supporting ongoing improvements in digital innovation management, covers five key areas: user experience, value proposition, digital evolution scanning, skills, and improvisation. We also present a diagnostic tool that can be utilized as firms begin the process of implementing the framework. Finally, we conclude with our thoughts on the managerial implications of the framework when going forward in a rapidly changing digital innovation landscape.

Place, publisher, year, edition, pages
2015. Vol. 58, no 1, 57-67 p.
Keyword [en]
Digital innovation, Strategy, Value proposition, User experience, Improvisation
National Category
Information Systems, Social aspects
URN: urn:nbn:se:umu:diva-98105DOI: 10.1016/j.bushor.2014.09.001ISI: 000348087500007OAI: diva2:781706
Available from: 2015-01-18 Created: 2015-01-18 Last updated: 2015-04-29Bibliographically approved
In thesis
1. Digital innovation and changing identities: investigating organizational implications of digitalization
Open this publication in new window or tab >>Digital innovation and changing identities: investigating organizational implications of digitalization
2015 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The emergence of digital technology represents a paradigmatic historical shift. As a process transforming sociotechnical structures, digitalization has had pervasive effects on organizing structures and business logics, as well as contemporary society as a whole. In recent years, these effects have been particularly salient in the content-based (e.g. music and imaging), and most recently the print-media (e.g. newspapers and magazines) industries. Facing dramatically declining sales of print media products, publishers have sought to leverage digital technology for innovation. However, the digital revenues still do not yet typically compensate for the decline in print media sales. This thesis explores the organizational implications of digitalization in the media domain. Scholars have increasingly stressed that digital technology has some distinct characteristics that have fundamental implications for innovation. This thesis examines aspects of these implications that have been far from fully explored, including the roles of digital technologies as enablers of process innovation (new methods, procedures or responsibilities), product innovation outcomes (which shift or expand an organization's domain) and associated changes in organizational cognition and identity. The thesis is based on four empirical investigations, reported in appended papers, of the evolution of digital platforms, the new content creation practices they enable, and how traditional print media firms have sought to innovate and reorient themselves in relation to these novel phenomena. The composite analysis illustrates how the distinct characteristics of digital technologies are complicit in transitions from stable to fragile product categories, highlights the need for a dynamic approach to identity orientation, and discusses and proposes key concerns in scholarly studies of digital innovation in organizations based on insights generated by the underlying studies.

Place, publisher, year, edition, pages
Umeå: Umeå Universitet, 2015. 86 p.
Research reports in informatics, ISSN 1401-4572 ; RR-15.01
, Dissertations from the Swedish Research School of Management and Information Technology, 74
Digital innovation, digitalization, platforms, media industry, organizational identity
National Category
Information Systems
Research subject
Computer and Information Science
urn:nbn:se:umu:diva-102566 (URN)978-91-7601-278-9 (ISBN)
Public defence
2015-05-22, MA121, MIT-huset, Umeå universitet, Umeå, 13:00 (English)
Available from: 2015-04-30 Created: 2015-04-28 Last updated: 2015-08-25Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full text

Search in DiVA

By author/editor
Nylén, DanielHolmström, Jonny
By organisation
Department of Informatics
In the same journal
Business Horizons
Information Systems, Social aspects

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 832 hits
ReferencesLink to record
Permanent link

Direct link