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Den klickande aktivisten: En kvalitativ fallstudie om engagemang på Internet
Umeå University, Faculty of Arts, Department of culture and media studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The Clicking Activist : A qualitative case study about involvement on the Internet (English)
Abstract [en]

The Internet have conduced individuals with a relatively easy and fast way to express theirinvolvement and to take a stand in various questions. These opportunities have beenquestioned, which have led to two opposite sides in the area of science, the optimists and thepessimists. The purpose of the study is to examine why individuals choose to engagethemselves online and in that way contribute to a deeper understanding of the underlyingreasons to the involvement. To create an understanding for the motives behind theinvolvement, the study has a hermeneutic methodology and an abductive approach. Thesurvey has been created through a qualitative method where material has been collectedthrough sex semi-structured interviews. The interviewees where chosen based on theirinvolvement in the campaigns ”Ice Bucket Challenge”, ”Fattatatto” and ”Jag är Jason (I’mJason)”. The material was gathered in the timespan of November 27th – December 3rd.The result and analysis have shown several different reasons to the digital involvement.Initially, the involvement works as an expression for the identity of the individual, togetherwith a genuine interest in the specific cause. Furthermore, the digital involvement is describedas something simple, that won’t be a sacrifice in terms of time. It also makes knowledge- andinformational distribution possible, as well as regards as a powerful tool to engender a changeand to affect the different institutions of society. According to the study, the negative aspectsof involvement show that knowledge- and informational distribution have contributed to asituation where the interviewees ascribes the recipients of the information with theresponsibility of the follow-on involvement. Furthermore, the study shows that the difficultieswith the digital involvement was that it didn’t added to the involvement outside the internet,the reason for this depended on the lack of time. In conclusion, the study showed that digitalinvolvement only works as a complement, where digital- and traditional involvement wasseen as consensual to each other.

Place, publisher, year, edition, pages
2014. , 32 p.
Keyword [en]
Social media, digital involvement
Keyword [sv]
Sociala medier, digitalt engagemag
National Category
Social Sciences Media and Communications
URN: urn:nbn:se:umu:diva-98504OAI: diva2:782909
Educational program
Programme in Media and Communication Studies
Available from: 2015-01-26 Created: 2015-01-22 Last updated: 2015-01-26Bibliographically approved

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Emelie, Eriksson
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