Change search
ReferencesLink to record
Permanent link

Direct link
Intranät uppifrån och nedifrån: Skillnader i åsikter mellan ledning och personal – en fallstudie
Umeå University, Faculty of Arts, Department of culture and media studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Intranet from above and from below : a case study about differences in opinions between leaders and employees (English)
Abstract [en]

Our society has become more and more digitalized and we have access to more information than ever before, which has had an effect on both our personal and professional lives. This change has naturally also changed the way in which organizations are structured and how they communicate – both internally and externally. Intranets, e-mail and other technical channels are an important part of most organizations in-house communication today.The aim of this study is to examine how the internal communication in a medium-sized firm, CranabSlagkraft in the north of Sweden, works. The focus in the study is on the existing intranet, and if there are any differences in the opinions between the firms leaders and the employees that works in the production. The empirical material is collected through semi-structured interviews with representatives for the employees as well as the leaders of the firm. Theories central for the study is organizational com-munication, including leadership and the communication process, information overload, prior research about intranets and its effects and James Carney’s theory about two contrasting ways to define communi-cation.The result of the study indicate differences in views on what communication is between the leaders of the firm and the employees in production, which affects how they experience the current routines for communication in the company. Those differences correspond in many ways James Carney’s theories about a transmission view of communication and a ritual view of communication. The result also gives an insight in how the introduction of digital technology can affect the existing communication struc-tures. In this case, for example, the company has a hierarchic communication structure, where the infor-mation travels vertically from top to bottom, which the introduction of an intranet did not change. This despite theories, like the push and pull models, that suggests that intranets make the communication more horizontal.

Place, publisher, year, edition, pages
2014. , 33 p.
Keyword [en]
information, organization, organizational communication, the communication process, intra-net, qualitative study, preunderstanding
Keyword [sv]
information, organisation, organisationskommunikation, kommunikationsprocessen, intranät, kvalitativ studie, förförståelse
National Category
Media and Communications
URN: urn:nbn:se:umu:diva-98700OAI: diva2:783710
External cooperation
Educational program
Programme in Media and Communication Studies
Available from: 2015-01-27 Created: 2015-01-27 Last updated: 2015-02-12Bibliographically approved

Open Access in DiVA

Intranät uppifrån och nedifrån(540 kB)98 downloads
File information
File name FULLTEXT01.pdfFile size 540 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Landby, Anna
By organisation
Department of culture and media studies
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 98 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 140 hits
ReferencesLink to record
Permanent link

Direct link