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Vägen till framgång: En semiotisk analys av Tv3s representation av myten om det goda livet.
Umeå University, Faculty of Arts, Department of culture and media studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The road to success : A semiotic analysis of TV3's representation of the myth about the good life (English)
Abstract [en]

In the research field of the cultivation theory focus has shifted from TV in general to studying specific genres instead. It is proposed that there are similarities in otherwise different shows and that these shows give it´s voyeurs a solution to their problems.  The purpose however of this study is to investigate how the myth about the good life is posed in Tv3´s supply.  The theories used in this study are closely linked by their meaning. Narrative talks about the fact that texts, video in this case, contain stories. Ideology is the set of visions and beliefs one person has on the world and myth makes social, historic and cultural decided power orders in to facts. All of these are used with a qualitative semiotic analysis which studies signs in texts, pictures and more. It searches for a deeper meaning in the content and with this method can we see what Tv3 says to its voyeurs.


Through our material Tv3 states that success is in terms of either achieving our dreams or to have so much money that you don’t have to look at the price tag. It´s however the individual's responsibility for both their success and their failure and upon failure the individual should do whatever it takes to fix it, often with help by experts in the field. When it comes to love and the search for the right person, this is part of the good life but it is not the most important part. Although a good life is based on individual responsibility, the individual is so also given directives on how this should be done by the society. An important part of this is society's various power structures and the authorities that constitute them. These authorities, often in the judiciary, represent the good life and the individual’s goal. To get to the top of the hierarchy, the individual must play a game in which tactical moves and strategies are of importance, the game of life.


Our findings propose that all responsibility lies on the individual, even if society is influencing an individual's decision. Success is seen in terms of achieved dreams, money and love. How to reach this is not relevant since all means are permitted, life is a game after all. Society stands for the moral bit and its power structures. But with the help of it, the individual may find its target. It is society that provides the map to the individual, the compass to finding the good life.

Place, publisher, year, edition, pages
2015. , 34 p.
Keyword [en]
Media, Cultivation theory, Television, The good life, Success
Keyword [sv]
Media, Kultivationsteorin, Television, Det goda livet, Framgång
National Category
Media and Communications Law and Society
URN: urn:nbn:se:umu:diva-99330OAI: diva2:786869
Educational program
Programme in Media and Communication Studies
Available from: 2015-02-09 Created: 2015-02-06 Last updated: 2015-02-09Bibliographically approved

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Vägen till framgång(741 kB)113 downloads
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Mårdestam, Julia
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