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The media consumers' conscious and unconscious choices: a key to understanding the news media consumption of tomorrow
Södertörns högskola.
Malmö högskola.
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics. (Digital Media Lab)
2014 (English)In: Communication électronique, cultures et identités: actes du colloque international organisé au Havre les 11, 12 et 13 juin 2014, Editions Klog , 2014, 521-528 p.Conference paper (Refereed)
Abstract [en]

The digital society of today is dramatically different than that of a decade ago. During the past decades computers have gone from being clearly visible and at the center of attention to becoming an integrated and omnipresent part of our everyday lives. Today, individuals are catching up on a reality where homes, workplaces and society to a large extent consist of microprocessors that collect, analyze and present information. With regards to news and information sharing, it may seem that the users, thanks to greater ability to choose content, hold the upper hand in this process. However, since these data are constantly collected and analyzed for various purposes by companies, for example in the media industry, the users’ choices may not be as unconditional as they may think they are.Using the Swedish media market as an example, this exploratory paper discusses the interdependency between people’s choices and the market-driven choices made by the media industry in relation to news, and the impact these choices may have on media consumption and the media market.

Place, publisher, year, edition, pages
Editions Klog , 2014. 521-528 p.
National Category
Media and Communications Media and Communication Technology Human Aspects of ICT Media Studies
URN: urn:nbn:se:umu:diva-99681ISBN: 979-10-92272-02-4OAI: diva2:787653
Electronic communication, cultures and identities (ECCI), June 11th, 12th and 13th, 2014, Le Havre, France
Available from: 2015-02-11 Created: 2015-02-11 Last updated: 2015-05-17Bibliographically approved

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Mejtoft, Thomas
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