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Politics, Pleasure, Violence: Swedish Defence Propaganda in Social Media
Umeå University, Faculty of Arts, Department of culture and media studies.
2013 (English)In: MedieKultur | Journal of media and communication research, ISSN 1901-9726, Vol. 29, no 55, 21-42 p.Article in journal (Refereed) Published
Abstract [en]

In recent years, the Swedish Armed Forces have produced and distributed highly edited video clips on YouTube that show moving images of military activity. Alongside this development, mobile phone apps have emerged as an important channel through which the user can experience and take an interactive part in the staging of contemporary armed conflict. This article examines the way in which the aesthetic and affective experience of Swedish defence and security policy is socially and (media-)culturally (co-)constructed and how the official representation of Swedish military intervention (re)produces political and economic effects when these activities are distributed through traditional and social media. Based on Isabela and Norman Fairclough’s thoughts on political discourse, Michel Foucault’s dialectic idea of power/knowledge, and Sara Ahmed’s concept of the affective, I discuss how the Swedish digital military aesthetic is part of a broader political and economic practice that has consequences beyond the digital, the semiotic, and what might at first glance appear to be pure entertainment.

Place, publisher, year, edition, pages
Köpenhamn, 2013. Vol. 29, no 55, 21-42 p.
Keyword [en]
aesthetics, affect, communication, propaganda, warfare, social media, YouTube, mobile phone apps, interdiscursive, interdisciplinary
National Category
Humanities Media and Communications
Research subject
medie- och kommunikationsvetenskap
URN: urn:nbn:se:umu:diva-100078OAI: diva2:789928
Available from: 2015-02-20 Created: 2015-02-20 Last updated: 2015-02-24Bibliographically approved

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Ferrada Stoehrel, Rodrigo
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