umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Politics, Pleasure, Violence: Swedish Defence Propaganda in Social Media
Umeå University, Faculty of Arts, Department of culture and media studies.
2013 (English)In: Mediekultur, ISSN 0900-9671, E-ISSN 1901-9726, Vol. 29, no 55, 21-42 p.Article in journal (Refereed) Published
Abstract [en]

In recent years, the Swedish Armed Forces have produced and distributed highly edited video clips on YouTube that show moving images of military activity. Alongside this development, mobile phone apps have emerged as an important channel through which the user can experience and take an interactive part in the staging of contemporary armed conflict. This article examines the way in which the aesthetic and affective experience of Swedish defence and security policy is socially and (media-)culturally (co-)constructed and how the official representation of Swedish military intervention (re)produces political and economic effects when these activities are distributed through traditional and social media. Based on Isabela and Norman Fairclough’s thoughts on political discourse, Michel Foucault’s dialectic idea of power/knowledge, and Sara Ahmed’s concept of the affective, I discuss how the Swedish digital military aesthetic is part of a broader political and economic practice that has consequences beyond the digital, the semiotic, and what might at first glance appear to be pure entertainment.

Place, publisher, year, edition, pages
Köpenhamn, 2013. Vol. 29, no 55, 21-42 p.
Keyword [en]
aesthetics, affect, communication, propaganda, warfare, social media, YouTube, mobile phone apps, interdiscursive, interdisciplinary
National Category
Humanities Media and Communications
Research subject
medie- och kommunikationsvetenskap
Identifiers
URN: urn:nbn:se:umu:diva-100078OAI: oai:DiVA.org:umu-100078DiVA: diva2:789928
Available from: 2015-02-20 Created: 2015-02-20 Last updated: 2017-12-04Bibliographically approved
In thesis
1. The mediation of affect: security, fear and subversive hope in visual culture
Open this publication in new window or tab >>The mediation of affect: security, fear and subversive hope in visual culture
2016 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The overarching purpose of this study has been to problematise how visual practices and the mediation of affect is linked to the capacity to produce (new) perceptual realities, sensations and imaginaries, ultimately aiming to legitimate or counter-legitimate the hegemonic discourses and practices mobilised in the name of security. The first part of my thesis approaches this matter through an analysis of media cultures and discursive systems circulating within the court and the state military. Here, I discuss the impact of affect in the judicial-policial production of visible evidence (paper 1; published in the International Journal for the Semiotics of Law) and the state military (visual) narrative of threat (paper 2; published in MedieKultur: Journal of media and communication research). Additionally, as affect runs counter to hegemonic power relations as well as reinforces them, the second part of my thesis focuses on the way in which different resistance collectives cultivate affective dimensions through aesthetic practices in order to foster political attitudes that contest the established discourses of the (in)secure. Here, I examine the online activist group Anonymous’ visual political communication (paper 3; published in TripleC - Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society), and the Spanish movement Podemos’ visual and verbal discursive strategies (paper 4; forthcoming in Cultural Studies). In terms of theoretical and methodological approaches, I have my roots in, among others, Mouffe’s (2005) notion of conflict and (political) affect, Foucault’s (1980) concept of power/knowledge, and Thompson’s (1984; 1990) three-dimensional framework of ideology- analysis. In paper 1, my findings suggest that camera-produced images and technical and dramaturgical elements may have unintentional judicial consequences when they are read as evidence. I detail how this production of visible evidence can potentially stimulate and elicit emotional reaction, as well as discussing the degree to which pictorial crime evidence fails to be an instrumental and neutral representation of truth. In paper 2, my findings point in the direction where the military representation of the ‘Other as threat’ connects to aspects of economic globalisation and the (inter)national production of defence materiel. In article 3 (co-authored with Lindgren 2014) my findings suggest that citizen participation in public matters can be made engaging through the mobilisation of that which Anonymous calls ‘the lulz’; a tickling joy/pleasure (also, a sense of meaningfulness) of standing against power abuse through, for example, online direct action and culture jamming practices. Paper 4 explores the relationship between the affective and the visual using a broader security framework. Here, my findings indicate that Podemos’ discursive battle for social protection and economic security in a context of the crisis of political representation, is no longer framed through the traditional left-right conflict, but within the post- ideological (affective) articulation of ‘the new’ versus ‘the old’ and/or other discursive differences. I show how affect works as a potential for social change, by analysing the strategic production of a ‘We-Them’ discourse using Podemos’ take on social media and the media logic of mainstream television.

Place, publisher, year, edition, pages
Umeå: Umeå universitet, 2016. 91 p.
Series
Medier & kommunikation, ISSN 1104-067X ; 16
Keyword
affect, emotion, aesthetics, visual culture, discourse, Otherness, power, security
National Category
Media Studies Communication Studies
Research subject
medie- och kommunikationsvetenskap
Identifiers
urn:nbn:se:umu:diva-127052 (URN)978-91-7601-595-7 (ISBN)
Public defence
2016-11-25, hörsal D, Samhällsvetarhuset, Umeå, 08:30 (Swedish)
Opponent
Supervisors
Available from: 2016-11-04 Created: 2016-10-27 Last updated: 2016-12-14Bibliographically approved

Open Access in DiVA

No full text

Other links

URL

Authority records BETA

Ferrada Stoehrel, Rodrigo

Search in DiVA

By author/editor
Ferrada Stoehrel, Rodrigo
By organisation
Department of culture and media studies
In the same journal
Mediekultur
HumanitiesMedia and Communications

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 224 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf