Striden om jobben och väljarna i riksdagsvalet 2006: En kritisk diskursanalys av hur sysselsättningsfrågan bytte ägare
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
As a result of the Swedish 2006 parliamentary election a liberal-conservative coalition consisting of four parties took office after twelve years of Social Democratic governance.
One contributing factor was that the voters had high expectations on the centre-right party - Moderata samlingspartiet policies on creating new jobs. What made this election so interesting is that the Swedish voters traditionally have had a greater support for the incumbent Socialdemokratiska arbetarepartiets policies on unemployment. Swedish voting and party preference researchers have found that the shift of party support in the unemployment issue among Swedish voters in the election was historical. The case is a good example of an issue changing owners relatively quickly. This contradicts several explanatory models within traditional issue ownership research.
This study goes beyond traditional issue ownership research by using a qualitative method – Norman Faircloughs three-dimensional model for critical discourse analysis.
The model consists of three layers of analyses – first the results of an integrated model were macroeconomic evaluations, unemployment rating, party preferences and issue salience has been measured. Then the results of a study of how issue ownership is created by parties own external communication and by the mass media. After that a short description of a study were the two election campaigns by Moderata samlingspartiet and Socialdemokratiska arbetarepartiet had been evaluated based on their level of professionalization. Finally this study's own contribution to the analysis a qualitative text analysis of the two parties' representations of the issue of unemployment during the election campaign. The text analysis uses Carol Bacchis approach What's the problem represented to be? to depict how each problematisation was constructed.
The results show how Moderata samlingspartiet constructed their representation of the issue with the purpose of mobilizing broad groups of voters who are gainfully employed to lower payroll taxes and taxes on income to create new jobs. Also how Socialdemokratiska arbetarepartiet constructed their representation of the issue with the purpose of mobilizing broad groups of voters to use state resources to fund public education, research projects in technology and strengthen social safety nets. The study shows that Norman Faircloughs three-dimensional model for critical discourse analysis is a useful way to get deeper into cases were there have been a clear shift of issue ownership. Also how Carol Bacchis WPR approach can be a useful tool to examine what is said and constructed in public discourse.
Key words: Issue ownership, issue of unemployment, critical discourse analysis
Place, publisher, year, edition, pages
2014. , 46 p.
Sysselsättningsfrågan, arbetslöshet, issue ownership, kritisk diskursanalys, riksdagsvalet 2006
Political Science (excluding Public Administration Studies and Globalization Studies)
IdentifiersURN: urn:nbn:se:umu:diva-100185OAI: oai:DiVA.org:umu-100185DiVA: diva2:790411