Open innovation in emerging markets: a business model perspective
2015 (English)In: Journal of Promotion Management, ISSN 1049-6491, E-ISSN 1540-7594, Vol. 21, no 1, 1-12 p.Article in journal (Refereed) Published
There has been significant contribution to the management literature on open innovation and partnership strategy, detailing their nature and impact in a wide range of business environments. However, “strategic positioning” of the business model based on their interactions with other business entities has not received enough academic attention despite its implications for the new generation of start-ups in emerging markets who do not have any prior business models to emulate. This research conceptualizes a framework that would help strategists position their firm in the market by carefully analyzing its interactions with other business and social entities in the business eco-system.
Place, publisher, year, edition, pages
2015. Vol. 21, no 1, 1-12 p.
open innovation, business model positioning, emerg- ing markets, inter-organizational interactions
IdentifiersURN: urn:nbn:se:umu:diva-100423DOI: 10.1080/10496491.2014.954468OAI: oai:DiVA.org:umu-100423DiVA: diva2:792155