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Expanding the Nudge: Designing Choice Contexts and Choice Contents
Umeå University, Faculty of Arts, Department of historical, philosophical and religious studies. (Philosophy)
2014 (English)In: Rationality, Markets and Morals, ISSN 1869-778X, Vol. 5, 139-162 p.Article in journal (Refereed) Published
Abstract [en]

To nudge is to design choice contexts in order to improve choice outcomes. Richard Thaler and Cass Sunstein emphatically endorse nudging but reject more restrictive means. In contrast, I argue that the behavioral psychology that motivates nudging also motivates what may be called jolting—i.e. the design of choice content. I defend nudging and jolting by distinguishing them from the sometimes oppressive means with which they can be im- plemented, by responding to some common arguments against nudging, and by showing how respect for preferences over option sets and their aggregate properties may require the trimming of option sets, as well as helpful choice contexts.

Place, publisher, year, edition, pages
2014. Vol. 5, 139-162 p.
Keyword [en]
Choice Design, Default-setting, Incentives, Nudging, Respect for Preferences
National Category
URN: urn:nbn:se:umu:diva-100851OAI: diva2:794367
Forte, Swedish Research Council for Health, Working Life and Welfare, 2009-2189
Available from: 2015-03-11 Created: 2015-03-11 Last updated: 2015-03-12Bibliographically approved

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Grill, Kalle
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