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CORPORATE SUSTAINABILITY AND GROWTH THROUGH INTRAPRENEURSHIP: A SWEDISH APPROACH
Hanken School of Economics.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2014 (English)In: Proceedings of 2014 NEDSI Conference / [ed] Minoo Tehroni, 2014, 509-521 p.Conference paper, Published paper (Refereed)
Abstract [en]

The approach a specific firm has made to renew itself is examined through two lenses commonly used to analyze such efforts – 1.) as a platform project and 2.) as an intrapreneurship effort.  Three interrelated projects were run by a special product development organization that supported two brands with product development.  The platform project approach emphasized the special importance the effort had and the attendant organization that developed.  The intrapreneurship insight provided appreciation for the processes that developed for implementation.  It is argued that, flagship projects as studied here, in particular, infuse parallel and collective activities since such projects call for significant organizational self-renewal.

Place, publisher, year, edition, pages
2014. 509-521 p.
Keyword [en]
Intrapreneurship, flagship projects, self-renewal
National Category
Social Sciences
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:umu:diva-100914OAI: oai:DiVA.org:umu-100914DiVA: diva2:794845
Conference
2014 Northeast Decision Science Institute Conference
Available from: 2015-03-13 Created: 2015-03-13 Last updated: 2017-03-15

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CiteExportLink to record
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