Digital platform development: A service-oriented perspective. Complete Research
2015 (English)Conference paper, (Refereed)
The traditional view of value is largely rooted in the material properties of physical goods. However, service-dominant logic tells us that value is not imbued in goods, but derived in its judicious application. A contextually bounded nature of value is highly relevant for the study of digital platforms given the reprogrammable nature of digital technology coupled with a necessity to serve several different stake-holders and applications. This paper applies servitization as a theoretical framework for illustrating the subjective and transitory value propositions that influence platform development. Based on a case study of a firm that has transitioned from product supplier to provider of a platform for digital services, it is evident that value propositions are ambivalent, yet vital components in the evolution of platforms. Fur-thermore, we may discern that platform providers are faced with value propositions that are multidi-rectional, multidimensional, and offered from a variety of sources.
Place, publisher, year, edition, pages
Digital platforms, digital services, servitization, service-dominant logic, case study
Information Systems, Social aspects
IdentifiersURN: urn:nbn:se:umu:diva-103800OAI: oai:DiVA.org:umu-103800DiVA: diva2:815450
23rd European Conference on Information Systems (ECIS), Münster, Germany, 2015