Change search
ReferencesLink to record
Permanent link

Direct link
Identitetsskapande på Instagram: En observationsstudie om visuell självpresentation från ett genusperspektiv
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]



The use of social media has increased in recent years and has become a part of everyday life.  Through  the  use  of  social  media  grows  new  opportunities   for  constructing  ones identity, this enables individuals  to selective self-presentation.  The social media trend has gone from largely consisting of a linguistic communication  to become directed towards a more visual form of communication,  this encourages individuals to be more visual in their self-presentation.  This study aims to create an understanding  of how individuals  present their  identity  through  visual  self-presentation,  more  precisely  via  Instagram.  Previous research  has  shown  differences  between  men's  and  women's  use  of  social  media.  It  is however possible to discern a gap in this area and for this reason, this study has adopted a gender  perspective.  The  study  presented  here  has  been  carried  out  by  an  observational study  and  the  results  show  that  individuals  tend  to  enter  into  a  specific  role  in  the constructing of ones identity on Instagram. It has also shown that this identity has a strong link to the image of oneself.  The study also shows the differences  between  how men and women accentuates their identity.

Place, publisher, year, edition, pages
2015. , 27 p.
Informatik Student Paper Bachelor (INFSPB), SPB 2015.17
National Category
Information Systems, Social aspects
URN: urn:nbn:se:umu:diva-105098OAI: diva2:823303
Educational program
Programmet för Systemvetenskap
Available from: 2015-06-18 Created: 2015-06-18 Last updated: 2015-06-18Bibliographically approved

Open Access in DiVA

fulltext(1036 kB)192 downloads
File information
File name FULLTEXT01.pdfFile size 1036 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Department of Informatics
Information Systems, Social aspects

Search outside of DiVA

GoogleGoogle Scholar
Total: 192 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 651 hits
ReferencesLink to record
Permanent link

Direct link