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Examining drivers of electric vehicle adoption: The influence of opinion leadership and ecological attitudes
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. (RiseB, TRUM)ORCID iD: 0000-0003-2593-9439
Umeå University, Faculty of Social Sciences, Department of Psychology. (TRUM)
Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography. (TRUM)
2015 (English)In: In Proceedings of the 44th EMAC Annual Conference 2015 24-27 May 2015, Leuven, Belgium, 2015, 75-83 p.Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Existing research on environmental, ethical and social consumer behavior has focused on proenvironmentaland pro-social attitudes but less on marketing factors such as opinion leadership and opinion seeking. In contrast, the main aim here is to analyze how non-adopters, potential adopters and early adopters of electric vehicles (EVs) differ concerning traditional environmental psychology attitudinal factors and opinion leadership/seeking. Data from a questionnaire survey is used (N = 1,192). Results show significant differences between the groups and that early adopters exhibit opinion leadership traits as well as more pro-environmental personal norms. Implications of these and other findings are discussed.

Place, publisher, year, edition, pages
2015. 75-83 p.
Keyword [en]
Consumer behavior, pro-environmental attitudes, early adoption, Electric Vehicles (EVs)
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-105403ISBN: 978-90-823-8330-0 (print)OAI: oai:DiVA.org:umu-105403DiVA: diva2:825162
Conference
44th EMAC Annual Conference 2015 24-27 May 2015, Leuven, Belgium
Projects
Upplevda möjligheter och hinder för acceptans av olika typer av elbilar i Sverige
Funder
Swedish Energy Agency
Note

USBESDA

Available from: 2015-06-23 Created: 2015-06-23 Last updated: 2016-06-29

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Jansson, JohanNordlund, AnnikaWestin, Kerstin

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf