Examining drivers of electric vehicle adoption: The influence of opinion leadership and ecological attitudes
2015 (English)In: In Proceedings of the 44th EMAC Annual Conference 2015 24-27 May 2015, Leuven, Belgium, 2015, 75-83 p.Conference paper, Abstract (Refereed)
Existing research on environmental, ethical and social consumer behavior has focused on proenvironmentaland pro-social attitudes but less on marketing factors such as opinion leadership and opinion seeking. In contrast, the main aim here is to analyze how non-adopters, potential adopters and early adopters of electric vehicles (EVs) differ concerning traditional environmental psychology attitudinal factors and opinion leadership/seeking. Data from a questionnaire survey is used (N = 1,192). Results show significant differences between the groups and that early adopters exhibit opinion leadership traits as well as more pro-environmental personal norms. Implications of these and other findings are discussed.
Place, publisher, year, edition, pages
2015. 75-83 p.
Consumer behavior, pro-environmental attitudes, early adoption, Electric Vehicles (EVs)
IdentifiersURN: urn:nbn:se:umu:diva-105403ISBN: 978-90-823-8330-0OAI: oai:DiVA.org:umu-105403DiVA: diva2:825162
44th EMAC Annual Conference 2015 24-27 May 2015, Leuven, Belgium
ProjectsUpplevda möjligheter och hinder för acceptans av olika typer av elbilar i Sverige
FunderSwedish Energy Agency