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Personal Norms for Dealing with Climate Change: Results from a Survey Using Moral Foundations Theory
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. (RiseB)ORCID iD: 0000-0003-2593-9439
Umeå University, Faculty of Science and Technology, Department of Ecology and Environmental Sciences. (CIRC)
2015 (English)In: Sustainable Development, ISSN 0968-0802, E-ISSN 1099-1719, Vol. 23, no 6, 381-395 p.Article in journal (Refereed) Published
Abstract [en]

Climate change has become one of the main issues in environmental and sustainability discussions during the last decade. Acting to reduce climate change can be viewed as a prosocial behavior, and previous research has found that personal norms are important in explaining these types of behavior, together with other attitudinal factors. In this study we use Moral Foundations Theory (MFT) to explore the antecedents of personal climate change norms together with three attitudinal factors: problem awareness, social norms and adherence to the New Ecological Paradigm. Analyzing data from a nationwide survey (N = 1086) conducted in Sweden, we find that the moral foundations concerning harm and fairness are positively associated with personal climate change norms, whereas authority has a negative relation. However, the moral foundations from MFT contribute less in explaining personal climate change norms compared with the attitudinal factors included in the study. Theoretical and empirical implications are discussed.

Place, publisher, year, edition, pages
John Wiley & Sons, 2015. Vol. 23, no 6, 381-395 p.
Keyword [en]
personal norms, Moral Foundations Theory (MFT), attitudes, questionnaire survey
National Category
Business Administration
Research subject
Psychology; biology, Environmental Science
URN: urn:nbn:se:umu:diva-105405DOI: 10.1002/sd.1598ISI: 000368443600005OAI: diva2:825187
Swedish Research Council Formas, 214-2011-788


Available from: 2015-06-23 Created: 2015-06-23 Last updated: 2016-02-24Bibliographically approved

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