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Why does the archbishop not tweet?: how social media challenge church authorities
Umeå University, Faculty of Arts, Humlab. Umeå University, Faculty of Arts, Department of historical, philosophical and religious studies.
2015 (English)In: Nordicom Review, ISSN 1403-1108, E-ISSN 2001-5119, Vol. 36, no 1, 109-123 p.Article in journal (Refereed) Published
Abstract [en]

In summer 2012, the Archbishop of the Church of Sweden appeared on Twitter. There was only one problem – it was not the Archbishop himself who was tweeting, but an anonymous person. A discussion then ensued on Twitter and in the blogosphere between those in favor of the Archbishop and his department and mainly social media proponents.

The present article describes and analyzes the social media debate, and how authority and hierarchies are negotiated in and through social media. The analysis is based on Heidi Campbell’s “Religious-Social Shaping of Technology” model, and emphasizes the need to take into account not only the faith and tradition of the religious actor, but also the societal context in which the negotiating process takes place. In this case, the concepts of “media- tization” and “secularization” are used to understand the broader context of the process. 

Place, publisher, year, edition, pages
Nordicom, 2015. Vol. 36, no 1, 109-123 p.
Keyword [en]
digital humanities, authority, church, mediatization, religion, secularization, social media
National Category
Religious Studies
URN: urn:nbn:se:umu:diva-105743DOI: 10.1515/nor-2015-0009ISI: 000358132200009OAI: diva2:827966
Available from: 2015-06-29 Created: 2015-06-29 Last updated: 2015-12-15Bibliographically approved

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Gelfgren, Stefan
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