Shoppingturism och hur detaljhandeln kan fungera som turistattraktion: -Umeås möjligheter med IKEA
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
This paper studies the many aspects of shopping tourism. By using IKEA and the establishment of the popular retail chain in Umeå as a specific case to look at, the study will focus on determening the possibilities associated with using retail as part of the marketing for a destination. The intention is also to look at how big of a part shopping as a whole is presented when municipalities are marketing themselves. By looking at the municipality of Sundsvall aswell, the paper aims to investigate what they have benefited from having a IKEA store. This is done so that the results later can be used to draw connections to the possible situation in Umeå.
The method chosen to establish a result for this study was by doing interviews. These interviews was later analyzed by deviding the answers from the interviews into themes. To get a clearer view of how the municpalities had worked with retail in their marketing, some regulatory documents was analyzed as well.
Place, publisher, year, edition, pages
2015. , 36 p.
Shopping tourism, destination marketing, clusters, IKEA, Umeå
IdentifiersURN: urn:nbn:se:umu:diva-106069OAI: oai:DiVA.org:umu-106069DiVA: diva2:840011
Subject / course
Examensarbete i Geografi, för kandidatexamen