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Shoppingturism och hur detaljhandeln kan fungera som turistattraktion: -Umeås möjligheter med IKEA
Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This paper studies the many aspects of shopping tourism. By using IKEA and the establishment of the popular retail chain in Umeå as a specific case to look at, the study will focus on determening the possibilities associated with using retail as part of the marketing for a destination. The intention is also to look at how big of a part shopping as a whole is presented when municipalities are marketing themselves. By looking at the municipality of Sundsvall aswell, the paper aims to investigate what they have benefited from having a IKEA store. This is done so that the results later can be used to draw connections to the possible situation in Umeå.

The method chosen to establish a result for this study was by doing interviews.  These interviews was later analyzed by deviding the answers from the interviews into themes. To get a clearer view of how the municpalities had worked with retail in their marketing,  some regulatory documents was analyzed as well. 

Place, publisher, year, edition, pages
2015. , 36 p.
Keyword [en]
Shopping tourism, destination marketing, clusters, IKEA, Umeå
National Category
Social Sciences
URN: urn:nbn:se:umu:diva-106069OAI: diva2:840011
Subject / course
Examensarbete i Geografi, för kandidatexamen
Educational program
Tourism Programme
Available from: 2015-07-13 Created: 2015-07-06 Last updated: 2015-07-13Bibliographically approved

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