The resources required for the exploration and exploitation of new age innovations are spread across multiple entities and require their active orchestration within innovation ecology. Innovations that are prevalent in areas such as developing new energy systems, materials and biopharmaceuticals involve multiple actors that become closely coupled to one another through non-linear interactions, giving rise to complexity. Firms often lack the capabilities required for such complex innovations and therefore business models need to be designed that are able to create and capture value that are mired in the complexities of the wider ecology. Our study demonstrates how business models can be designed for complex innovations that happen at the intersection of industry, university, government, civil society and the natural environment. Such business models enable the firm to capture value that is beyond what can be achieved through a traditional business model.