Staging the Message. The Architecture of Communication.
With the autumn lecture series and the ResArc course "Staging the Message. The Architecture of Communication" the UMA School of architecture will especially investigate - besides a series of other relevant curriculum lectures - how mediated research can establish a pro-active relation with its audience. In reaction to the virtual realism of the spectacle dominating mainstream media - which prevents a substantive use of word and image, the lecture series and course deals with textual, visual and spatial practices that further more refined, complex and argumentative forms of communication and foreground the constructed nature of their messages in order to solicit the active interpretation of the viewer/reader. To paraphrase architect Stefano Boeri we are in need of interactive antennas that counter a geopolitics that destroys any chance of communicative action. It is for this reason that the lectures and course focuses on the practices of a narrative language use in text, image, spatial and electronic media with emphasis on the potentialities and richness of the 'reflexive' or 'dialogic approach'. It tries to recuperate the specificity of its progressive and participatory practice - due to its role in the socio-cultural context producing meaning and symbolic values - by concentrating on the editing and making process. Which is to say that the course will introduce a way of directing that structures the collection of information and its editing in such a way that the staging, the 'mise-en-page' of the message gets the complementary sensitivity its content deserves.
The lectures are organized by Roemer van Toorn, Professor Architectural Theory, in collaboration with the Swedish research school ResArc, the Laboratory of Immediate Architectural Intervention (LiAi) run by Professors Oren Lieberman & Alberto Altes Arlandis, and the Laboratory of Sustainable Architectural Production (LSAP) run by Professors Walter Unterrainer and Jüri Soolep at UMA.
Umeå: UMA Press , 2013.