Preparing for service export: the Case of M-GAMMA
2012 (English)In: Implementing International Services.: a tailorable method for market assessment, modularization and process transfer / [ed] Tilo Böhmann, Wolfgang Burr, Thomas Herrmann, Helmut Krcmar, Weisbaden: Gabler Verlag/GWV Fachverlage GmbH, 2012, 229-243 p.Chapter in book (Refereed)
M-GAMMA offers various services concerned with geo data production, management and customization to its customers. When we started our work with the company, their only location was in Germany and the company had realized that there were many markets left in, e.g., Eastern Europe, which could also be receptive to its services. Therefore, they were planning to implement subsidiaries in this area. Yet, they were struggling with questions concerning which parts of their service processes could be implemented in other countries, how the collaboration between subsidiaries could be organized and which locations to choose with respect to economical and qualification aspects.
Place, publisher, year, edition, pages
Weisbaden: Gabler Verlag/GWV Fachverlage GmbH, 2012. 229-243 p.
Economics and Business
IdentifiersURN: urn:nbn:se:umu:diva-110614DOI: 10.1007/978-3-8349-6445-8_13ISBN: 978-3-8349-1577-1ISBN: 978-3-8349-6445-8OAI: oai:DiVA.org:umu-110614DiVA: diva2:862654