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Maasaica: Designed beyond mobility
Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The automotive industry is conservative and doesn’t take enough responsibility in emerging markets. Thus, countries such asChina and India have experienced huge problems with pollution as they have increased their living standards and enteredthe western consumption society. In these booming economies there are still people who live their lives according to oldcustoms, in small sustainable societies. It is also they who suffer most from the ongoing urbanization. Hence the automotiveindustry should rather adapt to their cultures than let these people adjust to the consumption society.Now, imagine a third industrial revolution where sustainable energy and manufacturing set the standards for production.Africa is then in the forefront when it comes to alternative and sustainable solutions. Maasaica is a concept from BMW whichis locally built in Serengeti using 3D printing technology, degradable materials and traditional handcraft.

Place, publisher, year, edition, pages
Keyword [en]
automotive industry, pollution, third industrial revolution, sustainable energy
National Category
Engineering and Technology
URN: urn:nbn:se:umu:diva-111911OAI: diva2:874051
External cooperation
BMW & German-Swedish Chamber of Commerce
Subject / course
Degree Project, Transportation Design
Educational program
Master's programme in Transportation Design
Available from: 2015-11-25 Created: 2015-11-25 Last updated: 2015-11-25Bibliographically approved

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