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Media industry dynamics: competitive and flexible company structures using concurrent sourcing
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics. (Digital Media Lab)
2015 (English)In: Proceedings: 11th world media economics and management conference, Rio de Janeiro: Universidade do Estado do Rio de Janeiro , 2015, 942-967 p.Conference paper (Other academic)
Abstract [en]

This paper reports on how company structures, with respect to combining vertical integration and cooperation, so-called concurrent sourcing, affect the competitive advantages and resource flexibility within the fragmented and highly competitive Swedish graphic arts industry. The results are based on a case study approach and consist of data from seven interview series carried out 2004-2012. The results show that vertical integration is widely used and is important to get competitive advantages within the industry. The main reasons are customers call for a full service provider and the need for integrating adjacent activities in the value chain to ensure fast deliveries and steady and appropriate input to production units. However, the findings suggest that due to heavy costs, cooperation is used to increase firms' resource flexibility to control necessary resources. In order to create flexible company structures, so-called concurrent sourcing is important to level the need for high competitive advantage and low costs.

Place, publisher, year, edition, pages
Rio de Janeiro: Universidade do Estado do Rio de Janeiro , 2015. 942-967 p.
National Category
Media and Communication Technology Media Studies
URN: urn:nbn:se:umu:diva-112091ISBN: 978-85-88769-91-5OAI: diva2:875810
11th World Media Economics and Management Conference, 12-16 May 2014, Rio de Janeiro, Brazil
Available from: 2015-12-02 Created: 2015-12-02 Last updated: 2016-06-01Bibliographically approved

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Mejtoft, Thomas
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