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Eating out: a study of visitors’ value creating activities related to food and meals
Umeå University, Faculty of Social Sciences, Umeå University School of Restaurant and Culinary Arts.
Umeå University, Faculty of Social Sciences, Umeå University School of Restaurant and Culinary Arts.
Umeå University, Faculty of Social Sciences, Umeå University School of Restaurant and Culinary Arts.
2015 (English)Conference paper, Abstract (Other academic)
Abstract [en]

Restaurant experiences are an important part of a destination’s service offer and restaurants play an important role for visitors’ well-being. High quality of food is essential, but feeling welcome, meeting skillful employees and enjoying the atmosphere are likewise important. Visitors’ experiences related to eating out are multifaceted and could be related to many aspects such as traveling for leisure or in business, meals as social and cultural events and eating out as an urban experience.

This project aims to regard the customer as a person who actively integrates different opportunities in order to create value in a specific context, a customer-dominant-view.

The purpose of this project is to examine drivers of business travellers’ resource integrating activities during their stay at a destination with a special focus on eating out.

Methodological an ethnographical inspired field study approach will be applied, in dialogue with a multidisciplinary research group and representatives from the industry.

The results will illustrate customers’ value creation and resource integration processes related to eating out activities, and give a holistic understanding of visitors’ drivers, interactions and activities regarding eating out. The results will contribute to the development of companies as well as destinations with regard to eating out and meals.

Place, publisher, year, edition, pages
2015.
Keyword [en]
Customer value, restaurant experience, resource integration
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:umu:diva-112213OAI: oai:DiVA.org:umu-112213DiVA: diva2:876513
Conference
The 24th Nordic Symposium in Tourism and Hospitality and Research, October 1st‐3rd 2015, Reykjavik
Available from: 2015-12-03 Created: 2015-12-03 Last updated: 2016-06-03

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Walter, UteJonsson, Inger MSundqvist, Joachim
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Umeå University School of Restaurant and Culinary Arts
Social Sciences

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