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Innovating social media: five strategies for successful digital entrepreneurship
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2012 (English)In: Innovation through Social Media: ISM 2012, Trondheim, Norge, 2012, 119-126 p.Conference paper (Refereed)
Abstract [en]

In the Swedish blogosphere, a high rate of blog readers and writers is woman. It includes some real success stories, where female bloggers are well established, widely known, and successful digital entrepreneurs. The study in this paper included 20 interviews with nine female bloggers, and results show upon five strategies for successful digital entrepreneurship: Out of the closet – from peaceful anonymity to strength to bloom on stage, Understanding the essence of technology – from constraint to transparency, Strategic cooperation between blogging peers, Informal relation management: positive encouragement and mentorship for newcomers, and finally, Becoming friends with your visitors.

Place, publisher, year, edition, pages
Trondheim, Norge, 2012. 119-126 p.
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-113918ISBN: 978-82-321-0088-0OAI: oai:DiVA.org:umu-113918DiVA: diva2:891254
Conference
Innovation through Social Media, December 3, 2012 Oslo, Norway
Available from: 2016-01-06 Created: 2016-01-06 Last updated: 2016-02-29Bibliographically approved

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Wiberg, CharlotteNyberg, Annakarin
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Department of Informatics
Information Systems, Social aspects

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ReferencesLink to record
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