Customer centric innovation processes and timing to deliver renewed value in mature and declining industries: A case study of the graphic arts industry
2015 (English)In: 2015 ANZMAC conference: Innovation and growth strategies in marketing: Poster session abstracts, 2015, 4-4 p.Conference paper, Poster (Refereed)
Quick and powerful strategic changes in conjunction with fast innovation cycles have made it hard to sustain competitive. The objective of this longitudinal case study paper is to discuss and analyse the use of customer centric open innovation processes to change the competitive posture of a mature and declining industry.
Place, publisher, year, edition, pages
2015. 4-4 p.
Media and Communication Technology Business Administration
IdentifiersURN: urn:nbn:se:umu:diva-113942OAI: oai:DiVA.org:umu-113942DiVA: diva2:891706