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Customer centric innovation processes and timing to deliver renewed value in mature and declining industries: A case study of the graphic arts industry
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics. (Digital Media Lab)
Mittuniversitetet.
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics. (Digital Media Lab)
2015 (English)In: 2015 ANZMAC conference: Innovation and growth strategies in marketing: Poster session abstracts, 2015, 4-4 p.Conference paper, Poster (Refereed)
Abstract [en]

Quick and powerful strategic changes in conjunction with fast innovation cycles have made it hard to sustain competitive. The objective of this longitudinal case study paper is to discuss and analyse the use of customer centric open innovation processes to change the competitive posture of a mature and declining industry.

Place, publisher, year, edition, pages
2015. 4-4 p.
National Category
Media and Communication Technology Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-113942OAI: oai:DiVA.org:umu-113942DiVA: diva2:891706
Conference
ANZMAC 2015
Available from: 2016-01-07 Created: 2016-01-07 Last updated: 2016-09-08Bibliographically approved

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Mejtoft, ThomasMejtoft, Sara
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