Open innovation processes in the newspaper industry
2015 (English)In: 2015 ANZMAC conference - Innovation and growth strategies in marketing / [ed] A. Sinha, J. Cadeaux & T. Bucic, ANZMAC , 2015, 84-91 p.Conference paper (Refereed)
The digitalization of society is constantly increasing. Even though this is something that is affecting most industries, the newspaper industry has suffered a great deal during the last 20 years. It is, therefore, essential that both current business and revenue model change. This case study illustrates and analyses how opening up the innovation at a newspaper increased customer value and facilitated a change of business model. The study is based on action research in cooperation with Västerbottens-Kuriren, a top-10 news website in Sweden. The result show that the open innovation and design process used, provided new insights into the industry as well as produced an appreciated website that facilitated the transition into a changed revenue model using a paywall for digital content.
Place, publisher, year, edition, pages
ANZMAC , 2015. 84-91 p.
Media and Communication Technology
IdentifiersURN: urn:nbn:se:umu:diva-113944OAI: oai:DiVA.org:umu-113944DiVA: diva2:891722
2015 ANZMAC conference - Innovation and growth strategies in marketing, 2015, 30 nov - 2 dec, Sydney