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Open innovation processes in the newspaper industry
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics. (Digital Media Lab)
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics. (Digital Media Lab)
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics. (Digital Media Lab)
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics. (Digital Media Lab)
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2015 (English)In: 2015 ANZMAC conference - Innovation and growth strategies in marketing / [ed] A. Sinha, J. Cadeaux & T. Bucic, ANZMAC , 2015, 84-91 p.Conference paper (Refereed)
Abstract [en]

The digitalization of society is constantly increasing. Even though this is something that is affecting most industries, the newspaper industry has suffered a great deal during the last 20 years. It is, therefore, essential that both current business and revenue model change. This case study illustrates and analyses how opening up the innovation at a newspaper increased customer value and facilitated a change of business model. The study is based on action research in cooperation with Västerbottens-Kuriren, a top-10 news website in Sweden. The result show that the open innovation and design process used, provided new insights into the industry as well as produced an appreciated website that facilitated the transition into a changed revenue model using a paywall for digital content.

Place, publisher, year, edition, pages
ANZMAC , 2015. 84-91 p.
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:umu:diva-113944OAI: oai:DiVA.org:umu-113944DiVA: diva2:891722
Conference
2015 ANZMAC conference - Innovation and growth strategies in marketing, 2015, 30 nov - 2 dec, Sydney
Available from: 2016-01-07 Created: 2016-01-07 Last updated: 2016-01-16Bibliographically approved

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Mejtoft, ThomasMejtoft, SaraPalmér, AnnaÖstin, ViktorViklund, AnnaPapworth, AnnaBerg, MikaelaJohansson, Robert
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Department of Applied Physics and Electronics
Media and Communication Technology

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