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"Kvinnliga gamers finns inte": En diskursanalys av mediedebatten om ojämställdhet i TV- och datorspelskulturen
Umeå University, Faculty of Arts, Department of culture and media studies.
Umeå University, Faculty of Arts, Department of culture and media studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
"There’s no such thing as female gamers" : A discourse analysis of the media debate about equality in the culture of video and computer games (English)
Abstract [en]

The aim of this thesis is to determine how the debate about equality in the culture of video and computer games appears in different kind of web based media. And what underlying reasons may affect the outcome of the discourse. The theoretical perspectives used in this study is based on a gender perspective complemented with the concept of hegemony, myths and stereotypes. This examination is based on a critical discourse analysis and Fairclough’s three dimensional model of discourse, the material has been collected with a quantitative content analysis.

The result of the study shows that inequality in the culture of video and computer games is a big problem. The result is a study of constant repression against women, threats and harassment. The deduction of this study is that the patriarchy is the fundamental structure that has created the current culture of gaming. And as long as the patriarchy exsists, so will the inequality, not only in society, but in the ever growing culture of video and computer games.

Place, publisher, year, edition, pages
2015. , 53 p.
Keyword [en]
Discourse analysis, Media content, Equality, Gender, Video games, Computer games
Keyword [sv]
Diskursanalys, Medieinnehåll, Jämställdhet, Genus, TV- och datorspel
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:umu:diva-115228OAI: oai:DiVA.org:umu-115228DiVA: diva2:899400
Educational program
Programme in Media and Communication Studies
Supervisors
Examiners
Available from: 2016-02-02 Created: 2016-02-01 Last updated: 2016-02-02Bibliographically approved

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Brege & Hansson(1403 kB)126 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf